Joe Mynhardt’s Branding and Marketing Workshop

$65.00

 

Every book and author deserves an original approach instead of a one-size-fits-all template.

Unlock the secrets to effective branding and marketing with Joe Mynhardt, founder and CEO of Crystal Lake Entertainment. This step-by-step workshop will guide you through crafting a powerful author brand and marketing strategy tailored to your unique voice and goals.

INCLUDES

  • Two course modules
  • A branding checklist
  • Two one-on-one Zoom sessions with Joe
  • In-depth research (with feedback) on your online presence

Description

Joe Mynhardt stands as a paragon in the horror literary world, a Bram Stoker Award-winning South African publisher, editor, story coach, and mentor with over a decade of experience. As the founder and CEO of Crystal Lake Entertainment, Joe has transformed a humble 2012 startup into a multifaceted Intellectual Property powerhouse. Under his visionary leadership, Crystal Lake Publishing has become just one of the many thriving divisions of his company.

With a track record of working with and publishing works by luminaries such as Neil Gaiman, Clive Barker, Stephen King, Charlaine Harris, Ramsey Campbell, John Connolly, Jack Ketchum, Jonathan Maberry, Christopher Golden, Graham Masterton, Damien Angelica Walters, Adam Nevill, Lisa Morton, Elizabeth Massie, Joe R. Lansdale, Edward Lee, Paul Tremblay, and Wes Craven, Joe is the quintessential mentor for aspiring horror authors. His deep industry insights and extensive network place him in a unique position to guide both new and seasoned writers in the genre.

Joe’s commitment to nurturing talent and fostering author careers is at the heart of Crystal Lake Entertainment’s ethos. His approach is not just about publishing books; it’s about building a community, sharing knowledge, and being a beacon of friendship and guidance in the often-intimidating world of writing.

Since leaving his day job in 2016 to focus full-time on his passion, Joe has also excelled as a work-from-home dad, a role he embraced in 2018. His daughter, Cayleigh, named after his childhood influences Bruce Lee and Stan Lee, is a testament to his belief in the power of storytelling across all mediums. Joe’s love for great narratives extends beyond literature, encompassing comics, games, film, and television, with favorites ranging from Poe, Doyle, and Lovecraft to King, Connolly, and Gaiman.

Joe Mynhardt isn’t just a figure in the horror industry—he’s a driving force behind it, leading a successful online business that goes beyond the traditional boundaries of publishing. Discover more about Joe’s journey and Crystal Lake’s offerings at www.crystallakepub.com or connect with him on Facebook or Patreon (includes author tiers and a 7-day free trial), where he continues to inspire and lead the next generation of storytellers.

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